Group 5 -
Tell a convincing lie (poker - bluffing)
-Regularly changing concept which wasn't documented.
-No design direction boards?
-Pack of cards really brilliant concept - simple and effective if dealt with properly
Needed to be more evidence to get real idea of aesthetic.
-Only considered cards... possibly needs greater scope - needs to go to print - consider packaging, promotion and variations?
-Questionnaire blogged is the only sign of research methods.
-Limited to no evaluation -presentation did give idea of where it was going.
-We think unresolved as of yet, down to not telling a lie, just teaching other people... possible interpretation of the brief.
-Possibly for audience, look outside of casinos - look at selling them away from the direct audience.
-Needs taking to print to test it's effectiveness.
-apart from the promise of money, never told a lie?
-Needs to become live we feel.