OUGD202 Evaluation...

Desgin Production Digital:Top Ten Peer Feedback

Strengths

-A lot of research to work with. Focused Audience

-Interesting Topic.

-Big fan of juice to the moon.


Areas For Improvement


-Do some storyboards, get ideas flowing, move away from research.

-Sound Track

-Visual Ideas sound interesting but more experimenting needs to be done.


Considerations


-Look at idents on the history channel

-Watch old war films, diving programs etc.

-Don't get too excited about research, get designing,

Action plan

-Start applying techniques learnt in After Effects sessions into my own work.

Desgin Production Digital:Top Ten Peer Feedback 12/1/12

Areas For Improvement 
-Auidio clips need to be considered

-Computer war games on pc might be a good option.



Considerations


-Watch Sky Captain and the world of tomorrow.


-Look into creating ink effects using moving masks in After Effects.


Action plan

-Start putting together timelines to get a grasp of how my research will work on screen.

-Research sounds, look into clips.

Desgin Production Digital:Top Ten Peer Feedback 11/1/12

Strengths



-Good clear Direction


-Research backs Ideas well, and shows ideas have some sort of context.

Areas For Improvement



-Think about audience more carefully, find a specific niche to focus on.

-Pick a specific channel, look at the more unusual options.



Considerations
-Pick sound quick

-Advertise to Divers

-Info graphics could be a possibility, look at old pc games

-Don't do more than is achievable within the time given.



Action plan

-Think about DVD Design/sleeve, this will be a big consideration in the way I want my whole complete project to look.

-Define style of Illustrations - Practice hand rendered type

-Define/Narrow Down colour range

IMAGE: Image as Type // Constructive criticism and Feedback

The final outcomes I produced this week we're completed to a standard I was really happy with, but I found my time management skills and prioritizing what work needed to be done for when, has really held me back in other briefs. I enjoyed these briefs because of how short and snappy they are, plus we only have a week to turn them round which realistically would be similar to the amount of time we had if we were working in industry unlike to some of the things we have going on at the moment. Below are my three final outcomes, I realize they haven't been taken to print yet, but this is one of my main things to consider before the hand-in deadline.
 

INVADING, INFECTING ORGANISMS. 

-Clean up image, remove smaller cracks from the word invading which aren't visible until scaled up to A1.

-What stock am I going to use when it comes to print, should The image be separated into just 2 layers and screen printed?

-Add some sort of manipulation to the word organism, so that each word has a different modification.


TO THE MOON AND BACK.

-Placement of words, does it read how you want it to be read? Try switiching the words around so it can be easily read.

-Perspective works well with the singular lines however a different layout could work much better.

-Consider stock, will it be screen printed/digitally printed?


YOUR RELATIONSHIP WILL SOON BE OVER.


-Image is a bit bland, the whiteness of the background ruins its overall effect.

-Stock considerations, an off-white background would work so much better than the plainness of the stock it is printed on currently.

-Experiment further with the placement of the words on the page, having them centered could be a possibility, or arranged so that more of the letters are back to front/upside down.

IMAGE: Editorial Image // Feedback + Other considerations

After our first weekly brief looking back I'm chuffed with the results considering the amount of time that went into getting them completed with all our other briefs going on at the moment. I would of liked to spend more time on perfecting my outcomes, but then again nothing is ever perfect.

I've enjoyed working in collage, would is something I'd like to develop, mainly digitally. I like the fact the internet holds no limitations in reference to source material, often when cutting and pasting things by hand its hard to find that one bit of imagery you need. I've been looking at lots of designers and artists who work with digital montages and collaged media, I want to take this forward into our next weekly brief.

I found it much easier to work considering the set format/size we were given. When jotting ideas down on a4 paper and in sketchbooks I wasn't coming up with anything consistent, however when I actually started working with the boundaries on the computer it opened up so many more angles to how  I could present my idea. A like to what we're working in motion graphics the frame becomes more like a stage.

The Image I'm most happy with is the second article, Again I'm talking about collage, but from techniques learned in DESIGN FOR PRINT, using duotone and halftoned images gave me that asethetic feel I had pictured from the start. I think the Shuttle and the Globe sit nicely on the page, but If i was to do it again I'd definitely re draw the arrow and change the type so it looked a little less slap dash.

Evaluation

BA (Hons.) GRAPHIC DESIGN		LEVEL	05
Module Code	OUGD201
Module Title	DESIGN PRODUCTION - PRINT

END OF MODULE SELF-EVALUATION

NAME

William Cotterill

BLOG. ADDRESS

W-cotterill1013.blogspot.com

1.  What skills have you developed through this module and how effectively do you think you have applied them?
I have developed a broad range of skills throughout this module, which have helped to successfully execute my final piece. The type sessions have been a really big push in understanding layout properly and how type is correctly set out on a page. I have practised this within my work in relation to kerning, working with my logo. I have picked up little techniques in the type sessions that have changed the way I view certain pieces of design, for example learning how to accurately set of a sentence on a page so that the words are read in the correct order is something I find myself constantly noticing. Other than just type based skills, the print sessions have helped me to understand the theory behind print and how the print process actually works. Rather than just going straight into designing on illustrator or Indesign I now know how to set up each document using various colour modes and applying different swatches so that my design is ready to send to print. My understanding of printing techniques and finishes has been expanded massively, before I started the module I didn’t have a clue about spot varnish, foil printing or substrates. Understanding this terminology has helped to acquire a much more fluent way of discussing my reasoning for decisions within my design practice. My technical drawing skills in relation to my logo design have developed over the past 8 weeks, the drawing tasks that we were set really encouraged me to start trying to get my ideas from my head straight down on paper rather than trying to work straight into illustrator or Photoshop.
2. What approaches to/methods of design production have you developed and how have they informed your design development process?
During this module I have been much more experimental in comparison to last years briefs. I have really enjoyed experimenting with homemade varnish and foils to achieve a professional effect but on a low budget. I have printed on a range of different stocks at a range of different formats, this has really helped me in terms of designing my final piece. Having the knowledge of what looks good on what stock helped me to produce my final outcome so that it was consistent in terms of branding. When we were set the tasks to develop our own nets I really got into thinking of my work as a 3d product rather than just a sketch on a paper. When it came to making my final outcome using nets and thinking about what areas of my work would be die cut made me develop much more innovative ways of packaging my products. I decided to make my final outcome out of wood using the same theory as behind my paper nets.
3. What strengths can you identify in your work and how have/will you capitalise on these?
It’s always hard to identify your own strengths within your work but something I think I have particularly developed throughout this module is working with type. I have began to appreciate type in hole different light, and treating it in a rather different fashion to prior 8 weeks ago. Learning about kerning, letter spacing, alignments and point size has made me start to develop my work in a much more professional way. These guidelines and this brief knowledge has made me start gaining more and more interest in type and the way type works, I want to develop the skills I’ve learnt further in the optional sign up module.
4. What weaknesses can you identify in your work and how will you address these in the future?
One weakness within my work is my time management, with it being the first term back after summer and it being a completely new brief I found it hard to get back into routine as quick as I would have liked. I found I spent a lot of time of my practical work and less time on my theoretical work, after my PPD session with John I’ve learnt the only way to solve this problem is to pre-plan my briefs using time management sheets and calendars. Another weakness is keeping up to date with my blogging, during the start of the project I found it hard to keep up with blogging and found I wasn’t blogging as regularly as I should have been, After the design for print research task I’ve found myself back on my feet with keeping on top of recording my work online. I think one way to improve this in future is to set aside an hour out of each day or a full day at the weekend to keep my blog up to date and full of the latest information that needs to be on there
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
1. I would change use solely the same stock for all my printed products, the combination of glossy and matt did work to a certain extend but I think in future to make my starter kit that little but better all the print should be in a Matt black stock with a black UV varnish. 2. Making a website for my product to link up with or some more promotional material would be a good direction to take my project in if given more time. I think this would given my practical work much more reference in terms of target audience and where the product would be sold. 3.Next time I would like to complete all 3 of my mini guides, I found that because of my time management and over estimating how much I could produce I only got to complete one. Having all three complete would finish my start kit and give a lot more impact for the messages I’m trying to communicate. 4.I would alter the appearance of my can cap sleeve and cap box, The glossy stock doesn’t do the design justice, I think with an arrangement of layout and some more content these both could be very effective pieces of print. 5.If given more time, I would like to extend the range of products I produced, even though I did screen print during this project I would like to develop my screen printing skills in future, which is something I didn’t achieve during this module. A series of t-shirts or hoodies would be a nice feature to extend the brand I produced.
6.How would you grade yourself on the following areas: (please indicate using an ‘x’)  5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
	1	2	3	4	5
Attendance					x
Punctuality				x
Motivation				x
Commitment					x
Quantity of work produced				x
Quality of work produced					x
Contribution to the group					x
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.