Business Cards

Business Cards

For next Wednesdays session we needed to have a set of business cards to show we're progressing with our individual efforts of making a name for ourselves within the world of graphic design. Plus when the opportunity comes along what's worse than meeting a potential client and not being able to leave them with your details. Before summer I designed and printed some of my business cards but wasn't totally satisfied with their outcome, This week I've tried to pick up from the point I left them at and give them a bit of a re-vamp.

In terms of budget I think sending off my design to a printing company to get some nicely finished prints would be ideal, but due low funds at the moment I'm pre-longing ordering with a company. I think being given something handmade is much more personal and satisfying to receive.

I started by thinking about what techniques I could use that I'm already well experienced in doing and would be effective as communicating myself as a designer. I found some hologram foil in screen print which as soon as I saw I thought would work well the stock I'd chosen. Using spray mount and a roller I layered up lots of piece of multi-coloured paper, so that the sides of my card would have a series of stock fading from yellow to purple. I thought this would link in nicely with the hologram foil print because when you hold it in the light you can see all the colours of the light spectrum.

Second 5 Negotiated Briefs

Ministry Of Sound D & AD

Even though this is a brief from Last years D & A D it really interested me because it deals with design that is usually viewed in motion and understanding how people read design from a vehicle/train etc. The outcomes are a set of 3 A2 Posters for outside use but I plan on extending this to do flyer designs, a motion graphic and Sticker reel.

Live Brief F & J Groundwork's

F & J Groundwork's General Property Maintenance are a company owned by one of my friends dealing with general property maintenance and groundwork. They want a cooperate Identity creating producing the decals for 1 red transit van, Buisness Cards, Letter Heads and an Informative Banner.

Personal Brief - The Universals Pupils

I want to create a brand/clothing company thats ethical in terms of manufacture and innovative in temrs of design. Based around skateboarding culture and current trends, producing 10 t-shirt designs, Labels, 2 Jumpers a website and Online shop.

Collaborative Retail Graphics/ Installation
This is by far one of the most exciting briefs I've written so far, Its a collaborative brief between me and Sadie looking at retail graphics and shop installations, producing an exhibition based around anatomy and mechanics.

First 5 Negotiated Briefs...

Over summer I have derived a series of briefs to work with over third year, some based on improving my own personal practice and some working for live clients. I've realized that my social skills and easy ability to talk to people has helped me to negotiate work for live client Led Briefs. I want to focus on diversity within my briefs, looking at briefs that offer a very different set of deliverables and practical skills to the next.

British Humour/ Signwriting- Collaborative

This is a collaborative Brief I have set out to complete with James Flanagan, Looking at British humour and what makes British humour unique. We want to create a diverse celebration of British humour looking at traditional sign writing.

Competition - Prosthetic Records

Prosthetic Records are Looking for a designer to produce them a New t-shirt design, I want to extend this brief looking at metal music, producing a metal influenced typeface and series of designs that give a metal orientated record label a new look. This will be a combination of type and image and branded accordingly to the record labels heritage and roots.

Personal Brief - Web Presence

A personal brief, boosting my online presence and online promotion. How can I use online status to its full potential? With the outcomes of a fully linked website, motion graphic, tumblr and blogger.

Live Brief - Thick as Thieves

Working alongside a Local band, re-branding their existing identity across an album cover, flyers promotional material and a banner. A completely different genre of music to my other live music orientated brief, offering a different branch to music communicating through design.

1 x 2 metre banner, 1 front cover, logo, flyer and vinyl sleeve.

Live Brief - Standard Manouevres

A live brief for a local band communicating exciting and innovative new music from the north west of Cheshire. Producing the logo and identity for the band through a series of deliverables.

Summer Devlopment: Digital and Hand drawn Illustration

Hand Rendered Illustration/Painting

Over summer I spent alot of time on the move and didn't always have access to work digitally, which I really liked, being away from the computer gave me a chance to produce some of the more personal work I've been thinking about all year, Drawing things I've wanted to draw for a long time and experimenting with media I've always wanted to practice with. This is not just one of my aims and ambitions for third year but something I think I would like to continue for the majority of my life, but a page in a sketchbook a day is a really good creative release of ideas for myself, with the ability to easily notice progression from page to page. I think this task is easily achievable and something I want to consistently be doing. One of my other aims and ambitions for third year is to be really experimental in my choice of deliverable, thinking and outside of the box when it comes to final outcomes and working with unusual surfaces as a form of communication. As an example, over the summer I tried painting on the blades of some knives (I'm not a psychopath I swear) This is just another example of some of the hand rendered personal creative projects I've been up to over the break even if they are a little strange. As you can see in the Photo Below I also completed a painting on a piece of wood, using masking tape sandpaper and spray paint, looking at Aztec patterns and contrasting colour palettes, Although a little 'fine-arty' this has definitely given me a starting point for ideas working with patterns digitally.

Digital Illustration/Drawing

This Summer, I was lucky enough to receive a Graphic Tablet for my Birthday. Last year I used a Basic Medion standard drawing pad but upgrading to the bamboo has been fantastic, It's opened up my eyes to drawing digitally in comparison to some of the stuff I was producing Last year. I really feel I've started to grasp a significant style and approach in my illustrations, using quite rough sketchy lines and areas of pointillism. I was inspired by Vice Magazines Dog show video and produced the drawings below, playing around with quite psychedelic and unusual subject matter.

Bramhope Primary School Mural

During the break over summer, I practiced my can control and spray painting techniques by taking part in a collaborative Mural. Me and a friend from Art and Design Interdisciplinary have a friend who's parents work closely with Bramhope Primary School just outside of Leeds. Unfortunelty the side of their building was defaced with some tags and they wanted someone to Cover the area, I thought this would be an ideal project to keep myself productive in terms of being creative and working with a deliverable other to print and web

I tried to treat this opportunity alike to that of a live brief, thinking about my audience context, content and time-frame.

Below are a few of our initial brainstormed Ideas and considerations and a few sketches to start to get subject matter flowing. Our main concern is our audience, being Primary school children so subject matter is going to need to be appropriate for their age group. We want to use some themes that the children can relate to, they have a conservation area and small allotment so fruit and vegetables, plants tree's and nature is going to be our first port of call.

 

 

The space we've been given to work with is a rather awkward area and stretches around a corner, also there a drainpipe that sits in the corner of the two walls so this is going to be a big consideration, we want the painting to interact with its surrounding environment so we're thinking incorporating the drainpipe could be very interesting.

So far our plans are to create a series of rolling hills, using the drainpipe as the basis for a tree trunk, then separating out each wall with a fading light to dark sky. Ideas for characters so far are Owl's, Birds and Bee's intertwined with foliage and vegetables in the foreground.

Our budget on Paint was something that would also have to be very well planned as certain shades would be used more than another and certain colours we would need more of. I got a selection of different greens as they would be heavily used in the foreground mixing brands of paint to try and get a really unique palette.

We started by brushing off all the dry brick and cobwebs from the wall then using multiple coats of paint we created a thick layer of white to work on top of.

Work In progress

Below is a series of photographs of the wall at different stages. We estimated to complete the painting over a frame of 5-6 days but due to typical British weather conditions it took us a little Longer, but after 10 days we were able to walk away satisfied.

 

 Final ResultI was really happy to the conclusion we came to with our mural even thought If I did it again there would be a few things I'd change, in terms of layout etc, But i guess that's just me trying to be a perfectionist. In September when the children start back at the Primary School we hope to go and do some mini interviews to see what they think of the work. I think this will provide a really neutral and naive point of view, especially from children of such a young age. 

Start Of 3RD Year

Start Of 3RD Year

PPD - Final Presentation

Below is my finished PDF for todays presentations, I've tried to be as minimal as possible, purely because I feel that the relevant imagery will be enough for me to expand on rather than confusing people with information on screen.